As a content advisor, my focus is to create engaging and useful content for defined user groups. I assist with input and/or the creation of a content strategy, to ensure that the content has a function and supports the company’s objectives.
After writing texts and creating audiovisual content for more than 20 years, I have gained valuable experience in finding and communicating the interesting stories. Which I bring with me into the role as a content advisor, combined with 19 years of work experience from communication.
Content Strategy and Advisory
While content marketing is about the practical execution, content strategy is about creating an overall plan how to communicate with a defined customer or user group. And make sure the content strategy supports the company’s objectives, are some of my tasks as a content advisor.
The strategy defines what kind of content is to be created, how it is to be presented, and why it is relevant. As well as where and when the content will be published to achieve visibility and engagement.
The aim is to attract, engage and influence a defined user group so they will be inspired to carry out desired actions such as making a purchase, sharing content or subscribing to a newsletter.
Communication
When we want to share information, thoughts or ideas with others, we need to convey it in a way that is understandable to those we want to reach. Some convey their message via a poem, a painting or a sculpture, while others prefer to express themselves through dance or music.
Before the art of printing made newspapers and books suitable media to reach many, there was a tradition of oral transmission of knowledge and stories. Today’s technology makes it possible to combine written and oral communication.
As a content advisor, I use various combinations of text and audiovisual content such as images, animations or video. By tailoring different content types, I may reach many different webpage users – all over the world.
Digital Story Telling
There is a lot of information that wants to capture our attention, both in traditional and digital media. How will we manage to make our content stand out from the crowd, and reach our target group? As a content advisor, storytelling is a useful method for capturing attention and creating engagement from a target audience
Stories have the ability to surprise and inspire us. And if it “hit us”, we remember it more easily. A story may make us reflect on or feel something, and is a different way of conveying a message than by referring facts and figures. Digital storytelling may be effective to bring a brand to life, and create engagement and interactivity with the target audience.
In my role as a freelance journalist for the digital newspaper BY Follo, storytelling is essential. I am continuously looking for interesting stories with local connections in the Follo region. And by sharing “Follo stories” with the residents and businesses, I am contributing to build a new local newspaper with a vision to strengthen the local belonging.
Content Planning
Rather than creating content arbitrarily, it is important to have a plan for what to create and why. A content advisor assists with input to the content strategy which should make sure the content created has a function, and that it supports the company’s objectives.
In order to be able to choose the communication type and “tone-of-voice”, it is important to know who you want to reach. Carrying out a market survey and creating personas for the customer of your dreams are some of the tasks.
It’s also important to know why you should create the content. Should it increase awareness of a brand towards new user groups? Or should the content create interest in a product or service? Perhaps it should convince the user group that this particular solution is the right one for them? Or should the content retain the customers and build brand loyalty? A user may be in different phases of the digital customer journey, and different content types work in the different phases.
In order to reach the relevant customer or user group, it is appropriate to create a publishing plan: What content should be published, where and when? It’s ineffective to publish content in a media that’s not visited by the user group you want to reach. This means you’ll have to research what channel your target group is staying on. And when. And adjust your publishing plan accordingly.
It’s also important to plan what kind of content to create for your website, blog, or social media. Should it be a blog post, a landing page, or a video presentation? It must also be decided how the content will be created. Do you have the capacity to create it internally or do you have a budget to get it done externally?
Content Strategy and Advisory Post
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Content Designer
As a content designer, my goal is to create content and webpages that provide good user experiences for defined target groups. With engaging, informative and user-friendly content.
I belong to the “Do It Yourself” (DIY) category, and buy domains, web hosting and set up my own websites with WordPress. As a self-employed digital solopreneur, I explore the blog format as an effective channel for knowledge sharing and content marketing. In addition, I work to keep content up-to-date, correct and search-friendly.
Content Administrator
As a content administrator, my focus is to keep the content up-to-date, correct and search-friendly. I manage user roles, categories and updates in the CMS system. And organizes the original digital files in a DAM system.
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Content Advisor
As a content advisor, my focus is to create engaging and useful content for defined user groups. I assist with input and/or the creation of a content strategy, to ensure that the content has a function and supports the company’s objectives.
Read more…
Webpage Designer
As a webpage designer I use WordPress Core together with a block-based theme to create varied webpage and pattern designs such as: articles, landing pages, banners and CTA-blocks. Without third party webpage builder. Without any code.
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