In the role of content producer, I write both Norwegian and English texts, tailored to websites, blogs, newsletters, presentations and social media. To ensure relevance for different audiences, I immerse myself in varied topics. In addition, I plan, publish and distribute visual content in multiple channels to reach different audiences.
One of my tasks as a content producer is to write Norwegian and English texts, tailored to websites, blogs, newsletters, presentations, social media and other platforms. To ensure relevance for different audiences, I immerse myself in varied topics.
For my own projects, I often use an informal writing style, while as a web editor I was more formal. Among other things, I use AI tools like ChatGPT when researching a new topic. However, my writing style doesn’t quite fit what the AI service suggests, so I often choose to write the texts without assistance.
20+ Years of Experience
After more than 20 years of developing visual and text-based content, I have attained an understanding of how to find and communicate the interesting stories. When creating content, I prefer to combine text with images, graphics or video to attract and engage different audiences.
While engagement and conversion were previously occasional elements in my work, I now seek to integrate them systematically. Through audience analysis, I gain more practical insight into how to tailor content to various phases in the digital customer journey for a clearly defined audience. My ambition is to create content that inspires, informs, and contributes to establish valuable relationships with the website users.
Search Engine Optimization (SEO)
As a content producer, I also work to improve the visibility of the content. This includes SEO work with text length, key phrase, SEO title, meta description etc. User friendliness also affects a website’s ranking in the search result (SERP). That’s why I work with readability not only for the users of the site, but also for the search engines (length of sentences and paragraphs, active vs passive form, subsequent sentences).
The search engines match relevant content with keywords and phrases the target audiences use when searching. I have to get into what they are pondering, what keywords and search phrases they use so I may create content that answers their questions.
|Publishing and Distribution|
During my 19 years as a web editor and webmaster, I was responsible, among other things, for preparing and publishing my own and others’ content on the Group’s proprietary CMS solution, info screens and multimedia archive. Parts of the content were customized and distributed on other platforms such as Mynewsdesk, Facebook, LinkedIN and Instagram.
|Self-Employed Content Designer|
After more than 30 years as an employee in various companies, I came to a crossroads in 2019. I chose to follow a long-standing dream and became self-employed focusing on digital content and digital expertise.
|Leisure and Interests|
My leisure activities are distributed among my interest in dogs, new digital technologies, and my music hobbies. This, together with a fundamental curiosity about new audiences and themes, is a good starting point for creating educational, entertaining or inspiring content in several areas.
I consider myself a social and positive person who values collaboration and community. I am able to find creative solutions also during hectic periods, and find it interesting to learn new systems and working methods. According to NERIS® personality test, I belong to the group of diplomats with the personality type of assertive campaigner.
After 30+ years as a PC and Windows user, I included Mac and Apple in 2019. Although I use Mac daily, I still use my PC occasionally. I use tools like WordPress, Photoshop, Word and PowerPoint daily.
The last 19 years as an employee, I worked as a web editor and webmaster with additional tasks within marketing communications. I also have experience from telemarketing, sales and customer service.
“Master of Business and Marketing” was supplemented with web design, web development and information design. In the fall of 2020, I added the certification “Digital Marketing Professional”.